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Established in 2005, Soon is an Australian designer maternity brand offering premium, on trend and thoughtful designs that celebrate the style journey of women through all aspects of life.

Our unique designs reflect our knowledge of the modern woman’s wardrobe and lifestyle needs both during and after pregnancy, and we support her in finding the perfect fit for all occasions.

With a mission to design a large collection of fashionable, yet practical maternity and nursing wear; from premium denim, activewear, special occasion dresses, workwear and nursing friendly styles. We are currently stocked throughout Australia, in the USA, Israel, Japan, Canada and Singapore.

Partnered with Faire, an online wholesale marketplace, if you are new to the platform and place an order through there, Faire will offer you $100 off your first order and a year of free shipping.

Alternatively, if you would like to see our current catalogue and become part of our growing network, contact us at




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