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About us


Soon Maternity is an award-winning Australian designer maternity wear label offering chic, stylish and comfortable styles during pregnancy, nursing and into your motherhood journey. Established in 2005, Soon Maternity was inspired by a vision where expectant mothers need not sacrifice style or comfort in their wardrobe, and our label has since been loved by Mums (and celebrities) all around the world. <Read more about Soon's backstory here>

Our mission is to design a large collection of fashionable designer maternity wear; from perfect black work pants to stylish cocktail dresses for that special occasion, premium denim, casual maternity dresses, basic tees, maternity activewear and breastfeeding clothes.

All Soon Maternity designs meet a high standard in quality and comfort, allowing mamas to carry their personal style confidently throughout their pregnancy and beyond. We strive to utilise clever cuts and expandable fabrics in all our maternity styles, making our clothing so comfortable it will feel as though it was custom made for you!

We stock with various retailers across Australia and Internationally, with stockists in Japan, USA, Canada, Singapore and many more. We love being social- so don’t forget to follow our journey and behind the scene photos on Instagram and always #soonmaternity when you have your soon designs on!

We hope to see you soon!

Contact Soon at or call us on (03) 9826 4686 to enquire about any of our maternity styles or wholesale opportunities.

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