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Sustainabilty & Social Responsibility



We aim to provide wardrobe staples rather than throw away pieces that can be worn well after your pregnancy, this way we are reducing consumption and landfill.


Where possible we manufacture locally, within Australia. When selecting manufacturers, we do so by choosing businesses that adhere to best sustainability practices. 


We order limited quantities of each seasons styles, only re-ordering as required to try and reduce unnecessary waste and limit our environmental impact.


We proudly use natural, sustainable fabrics such as organic brushed cotton and linen in parts of our collection and are on a mission to introduce more sustainable fabrics into our designs.



We are partnered with On Fleek Rewards, who have a strong commitment on reducing the impact that online shopping is having on the environment. They reward shoppers for shopping smarter and buying kinder. This way they are reducing the number of carbon emissions in the process.


Part of our sustainability commitment means giving back to the community as we work with MSFIN to donate past season merchandise to women and families in need.

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