About Soon Maternity

Soon Maternity is an award-winning Australian designer maternity wear label, established in Melbourne in 2005.

Founded on the belief that pregnancy should never require a compromise on personal style, Soon was created to offer modern maternity wear that feels considered, elevated and distinctly non-maternity in aesthetic. From the very beginning, our vision has been simple — to design maternity clothing that supports women through pregnancy, nursing and into motherhood without sacrificing refinement or comfort.

With over two decades of fit expertise, our collections are known for intelligent pattern construction, signature stretch waistbands and premium fabrications. Each piece is thoughtfully designed to adapt to a changing body while maintaining a polished silhouette.

Our maternity range includes tailored workwear, premium maternity denim, contemporary maternity dresses, elevated basics, maternity activewear and nursing-friendly styles with discreet functionality. Every garment is developed to feel as though it were custom-made — supportive, flattering and effortless to wear.

Soon Maternity is proudly stocked by retailers across Australia and internationally, with presence in Japan, the USA, Canada, Singapore and beyond. Loved by women worldwide — including public figures and stylists — our designs have become synonymous with modern maternity dressing.

Designed in Melbourne since 2005, Soon Maternity continues to redefine maternity fashion with a refined, considered approach.

We invite you to discover the collection and experience maternity wear, thoughtfully reimagined.

 

Contact Soon at info@soonmaternity.com or call us on (03) 9826 4686 to enquire about any of our maternity styles or wholesale opportunities.