FASHION YOU CAN FEED IN Skip to content

FASHION YOU CAN FEED IN

FASHION YOU CAN FEED IN

We know that many of our Soon Mums are looking for clothing with post-birth feeding options and we strongly believe you shouldn’t have to compromise on style. The good news is, feeding and fashion are no longer mutually exclusive! In fact, our maternity collection has been developed to incorporate breast-feeding seamlessly into much of our collection (or with seams, in this case!)

We put a lot of effort in to coming up with innovative ways to incorporate feeding access in our designs, and have developed a reputation amongst Melbourne Mums for popular nursing styles that don’t compromise on comfort or aesthetic.

Innovative nursing access gives you the option to conveniently blend your social, professional and maternal life, all while maintaining style and comfort. Our favourite ways of incorporating nursing features into our styles are:

Lift-Up Nursing Access – where a double layer over the bust allows you to lift up the outer layer for convenient feeding access.

Zipper Nursing Access – where a conventional front zipper function provides quick and easy access to feeding.

Vertical Nursing Access – where overlap folds are cleverly hidden between stylish pleats and gathers, opening vertically (‘curtain-like’) for discreet nursing.

The best thing about these obviously convenient designs is they don’t incorporate any bulky clips or awkward buttons to take away from their stylish aesthetic… which make them a perfectly viable investment for your pregnancy, nursing, and even on-going regular wardrobe.

Below are our go to nursing picks for the season:

The Bettina Feeding Top

Cute and convenient, the Bettina is our most popular nursing piece for the season.

It is incredibly flattering on and has wide enough straps to be worn with a nursing bra.

The Bettina incorporates and a stylish frill to cover a discreet lift-up feeding opening, which our Soon Mums absolutely love.This is the perfect weekend brunching outfit because the frill can double as a nursing cover!

The Liv Maternity Tank

A new style for us, the Liv Feeding Top is made from an incredibly soft rayon jersey, making it super comfortable and stylish.

It is versatile, with stylish draped front making it suitable for both pregnancy and beyond - and is finished with a clever little press-stud at the front for convenient breast-feeding accessibility.


The Emma Feeding Dress

The Emma Feeding Dress is a Soon Maternity classic. So much so, that we’ve just introduced the style in Mocha Charcoal, on top of our ever popular navy option.

The Emma is the prefect maternity wardrobe staple, easy to dress up or down, with super easy vertical nursing access.



The Honor Nursing Range

Our Honor Feeding styles, including the Honor Long Sleeve Feeding Top, Honor 3/4 Sleeve Feeding Top and the Honor Feeding Tank , are must-have pieces for every maternity and nursing wardrobe.

The Honor styles are the perfect maternity basic that go with just about everything.

They are stylishly fitted, and designed with ruched side panels to hug your bump and flatter your waist. The feeding opening is really accessible with a horizontal opening uner the bust that is virtually indistinguishable when worn.



The Zarah Zip Top

The Zarah Zip top is another of our signature styles, and incorporates an innovative feeding accessory that always pleasantly surprises Mums when they try it on in-store… It is reversible!

While the stylish zip opening is generally worn at the back during pregnancy, it can be comfortably worn at the front to allow for feeding, without loosing any of its stylish modern aesthetic. This makes it a really popular maternity clothing investment!

Check out our entire Nursing Range online, or visit us at our Melbourne Soon Maternity Store in South Yarra.


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